My two cents:
-volumizes and lengthens
-easy to layer: first coat gives a natural look, but the second-third coat really makes your lashes fuller
-smudges after some time!!!!! Racoon eyes = no good!!! =[ (Did i mention i bought the freaking waterproof one??? Hmmphh!)
-cannot wear this when it rains
-cannot wear this when it's hot (sweat = my face would melt)
-cannot wear this during spring cause of allergies...
-can be more volumizing
-hard to remove
$5.04 @ Target
$5.97 @ Walmart
$7.49 @ Walgreens
Overall, this mascara gives the ideal effect except it doesn't last! I can't deal with something that smudges like crazy. Will not be repurchasing. =[ poop.